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Alberta has an ‘image deficit,’ says Calgary Tory riding
News Articles | Calgary Herald | Renata D’Aliesio | October 14, 2010
Read the full article on the originating site
In the face of growing oilsands opposition from some environmental groups and politicians, Calgary-Shaw PC riding association suggests it’s time for the Alberta government to scrap its less than two-year-old brand: “Freedom to Create. Spirit to Achieve.”
“It is apparent that the government of Alberta’s recent branding efforts … are ineffective in countering such elaborate smear campaigns that are intended to damage Alberta’s economy now and into the future,” reads the Calgary-Shaw resolution, one of 42 resolutions up for debate at the PC annual general meeting in Calgary later this month.
The new brand should be “simple but memorable,” the riding’s Tory members added.
Here’s the resolution in its entirety. The Calgary-Shaw riding is represented by Tourism Minister Cindy Ady.
Calgary-Shaw “A”
Addressing Alberta’s Image Deficit
Whereas, highly sophisticated and well financed environmental organizations and special interest groups in Alberta and beyond, including Greenpeace, Corporate Ethic International and Forest Ethics, are currently experiencing success in their attempts to redefine Alberta’s image in extremely negative terms or worse for the purpose of denigrating the important development of Alberta’s oil sands. It is apparent that the Government of Alberta’s recent branding efforts (“Freedom to Create. Spirit to Achieve”) are ineffective in countering such elaborate smear campaigns that are intended to damage Alberta’s economy now and into the future; therefore
Be it resolved that, the Government of Alberta through appropriate government departments collaborates with representative organizations of Alberta industries whose businesses that have been or are being harmfully affected through nefarious public relation campaigns smearing the image of Alberta. The purpose of the collaboration is to create and develop a new and effective image of the province that will be the basis of countering the smear campaigns. Additionally, external experts in the field of communications relative to this issue should be engaged to assist in the process. Ideally, Alberta’s new image should be multi-dimensional and any copy lines simple but Memorable; and therefore
Be it further resolved that, such collaboration begins immediately to counter inaccurate and misleading information, false statements and dubious claims portraying Alberta’s environmental record in the worse possible manner.
Here’s the full list of resolutions to be debated at the provincial Tory convention in Calgary at the end of October.
